For most people, even for educated and thinking people, the chief obstacle in the way of acquiring self-consciousness consists in the fact that they think they possess it, that is that they already possess self-consciousness and everything connected with it; individuality in the sense of a permanent and unchangeable ‘I,’ will, ability to do, and so on. It is evident that a man will not be interested if you tell him that he can acquire by long and difficult work something which, in his opinion, he already has. On the contrary he will think either that you are mad or that you want to deceive him with a view to personal gain.